It’s Only a Flaming Game: A Case Study of Arabic Computer-Mediated Communication

This article explores the online Arabic communication between partisan Algerians, Egyptians and Arabs of other nations during the recent soccer qualification matches for the 2010 World Cup. It assesses the role of computer-mediated communication (CMC) in the online furore that developed in connection with those matches. It focuses mainly on the way YouTube (vlogging) and blogging are used, and explores the premise that most interpretations of ‘flaming’ (aggressive interactions online) do not take into sufficient account cultural factors that may influence the perspective of the sender, the recipient and the third party. This article also looks at the effects of ‘soccer nationalism’ and some of the political issues stirred up by the online debate.

From British Journal of Middle Eastern Studies , 2012